Alfred Dunhill Heritage Store – Brand Development by David Gil at 15 Rue de la Paix

Alfred Dunhill

15 rue de la Paix

Product Development, Image, Visual Merchandising

Located at 15 rue del la Paix, near the iconic Place Vendome in Paris, Alfred Dunhill's Heritage Store is an initiative to preserve the last remaining store opened by the founder himself in 1924. My mission consists on investigating the Dunhill Museum archives to perpetuate Alfred's innovative legacy. 15 rue de la Paix became the incubator of creativity of the British Luxury house.

Alfred Dunhill Heritage Store – Brand Development by David Gil at 15 Rue de la PaixAlfred Dunhill Heritage Store – Brand Development by David Gil at 15 Rue de la PaixAlfred Dunhill Heritage Store – Brand Development by David Gil at 15 Rue de la PaixAlfred Dunhill Heritage Store – Brand Development by David Gil at 15 Rue de la PaixAlfred Dunhill Heritage Store – Brand Development by David Gil at 15 Rue de la PaixAlfred Dunhill Heritage Store – Brand Development by David Gil at 15 Rue de la Paix

My mission was at the heart of a small team that reported directly to the Creative Director and the President.

My contribution helped reposition the brand and shape experimental branding strategies that include:

  • Limited editions crafted by artisans and created in collaboration with emerging designers
  • Weekly window exhibitions to engage the DNA of the brand with contemporary creation
  • Monthly PR events staging the acquisitions of the Dunhill Museum.
  • Quarterly VIP diners in partnership with the Ritz Hotel
  • Comprehensive architectural restoration following the original blueprints
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