The Color of Self-Confidence: A Creative Collaboration with Sephora

The Color of Self-Confidence

Animated Short Film

Commissioned by LVMH for Sephora

The Color of Self-Confidence began with a conversation with Florence Rambaud, then head of creative synergies at LVHM. She introduced me to Sephora’s marketing team, led by Elizabeth Angles d’Auriac, who gave me carte blanche to propose an audio-visual experience using the brand’s DNA as main characters.  

As I immersed myself in Sephora’s codes, a display wall staging a line of brightly colored bubble bath products captured my imagination.

Starting with Sephora’s monochromatic “Flame” logo, I envisioned a transformative journey into the vibrant world of bubble bath chroma.

The Color of Self-Confidence: A Creative Collaboration with SephoraThe Color of Self-Confidence: A Creative Collaboration with Sephora
The Color of Self-Confidence: A Creative Collaboration with SephoraThe Color of Self-Confidence: A Creative Collaboration with SephoraThe Color of Self-Confidence: A Creative Collaboration with Sephora

Inspired by Plato’s Allegory of the Cave, I crafted a narrative to portray self-confidence as the key element to ever-changing universal beauty.

The film follows a group of bubble-bath girls mesmerized by black and white shadows cast by a flame behind them. Suddenly, one of the girls is compelled to turn around, discovering Sephora’s Flame and transforming into a multicolored Warholian silkscreen. Eagerly sharing her revelation with her neighbors, they join in a playful, self-confident dance. 

With Sephora’s support, I produced the film in Miami, collaborating with local creatives, including a producer, green screen specialist, motion graphic artist, hair and make-up stylist, and a diverse cast of 8 models.

The Color of Self-Confidence: A Creative Collaboration with SephoraThe Color of Self-Confidence: A Creative Collaboration with SephoraThe Color of Self-Confidence: A Creative Collaboration with Sephora

The final animation film served as a creative direction brief for “Where Beauty Beats” Sephora’s 2013 European ad campaign produced by BETC Paris, featured prominently on billboards, magazines, and stores.

The Color of Self-Confidence: A Creative Collaboration with SephoraThe Color of Self-Confidence: A Creative Collaboration with Sephora

The project’s symbolism deepened as luxury brands embraced wonderment and vibrant pop colors that season, reflecting creative synchronicity and the spirit of the moment—l’ère du temps.  

The Color of Self-Confidence: A Creative Collaboration with SephoraThe Color of Self-Confidence: A Creative Collaboration with Sephora

This endeavor remains a cherished milestone in my creative journey. However, it was followed by an urgent return to my native country to care for my loved ones. All along, I remained confident that once this rough chapter of my personal life found its balance, I would again immerse myself in the radiant light of my creative path.

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